Scarlett Johansson has appeared in advertising campaigns for Calvin Klein, L'Oréal and Louis Vuitton. After appearing at the Metropolitan Museum of Art's Costume Institute Gala with Domenico Dolce and Stefano Gabbana, Johansson was announced as the face of the new Dolce & Gabbana make-up collection in early 2009. Scarlett Johansson made a personal appearance at the London store, Selfridges, on July 31, 2009, to help launch and promote the line.